Course curriculum

Check out the different chapters and lessons! Be sure to view the free preview lessons!

  • 1

    Chapter 1: Business Planning & Target Market

    • Your Business & Target Market

    • Business Planning Competitors

    • Pricing and Testimonials

      FREE PREVIEW
    • Marketing & SEO

    • Market Research

    • Tool: Market Research Buyer Persona

    • Tool: Market Research Calculators

    • Tool: Market Research Facebook Audience Insights

    • Tool: Market Research Google Tools

    • Tool: Market Research Living Facts

    • Tool: Market Research Pew Research Center

    • Tool: Market Research Qualtrics

    • Tool: Market Research RStudio

    • Tool: Market Research Social Mention

    • Tool: Market Research Tableau

    • Tool: Market Research US Census Bureau

  • 2

    Chapter 2: Branding

  • 3

    Chapter 3: Website Hosting and Platforms

    • Website Hosting & Platforms Introduction

    • Site: Bluehost

    • Site: GoDaddy

    • Site: Lyrical

    • Site: NameCheap

    • Site: ReadyMag

    • Site: Siteground

    • Site: Squarespace

    • Site: Webflow

    • Site: Wix

  • 4

    Chapter 4: Website Design and Templates

    • Website Design & Templates

    • Website Design

    • Website Templates

    • Designing on Webflow

    • Designing on ReadyMag

  • 5

    Chapter 5: Basic Coding

    • Basic Coding Introduction

    • W3School

    • Coding: Webflow

  • 6

    Chapter 6: Plugins

    • Plugins: Introduction

    • Finding Plugins for WordPress

    • Implementing and Visual Appearance of Plugins

  • 7

    Chapter 7: Search Engine Optimization (SEO)

    • Introduction to SEO

    • How to Use SEO

    • In-Depth SEO

    • Free Tool: Answer the Public

    • Free Tool: Google Trends

    • Free Tool: Moz

    • Free Tool: SEObility

    • Free Tool: Site Speed

    • Free Tool: UberSuggest

    • Free Tools: WooRank & SEOquake

    • Free Tool: WooRank

    • Free Tool: Siteliner

    • Free Tool: Screaming Frog

    • Budget-Friendly Tool: Keywords Everywhere

    • Budget-Friendly: KWFinder

    • Budget-Friendly: Majestic

    • Budget-Friendly Tool: SpyFu

    • High-End Tool: Ahrefs

    • High-End Tool: SemRush

  • 8

    Chapter 8: Pricing & Invoicing

    • Pricing & Invoicing Introduction

    • Tool: Calculators

  • 9

    Chapter 9: Further Marketing & Productivity Tools

    • Marketing & Productivity Tools Checklist

    • Marketing-To-Know: Instagram Links

      FREE PREVIEW
    • Email Marketing Tool: Constant Contact

    • Email Marketing Tool: ConvertKit

    • Email Marketing Tool: Drip

    • Email Marketing: Mailchimp

    • Productivity Tool: Asana

    • Productivity Tool: Clockify

    • Productivity Tool: Toggl

    • Productivity Tool: Trello

    • Productivity Tool: Zapier

    • Social Media Marketing Tool: Buffer

    • Social Media Marketing Tool: Hootsuite

    • Social Media Marketing Tool: Later

    • Social Media Marketing Tool: LinkTree

    • Social Media Marketing Tool: Planoly

    • Social Media Marketing Tool: Sprout Social

    • Social Media Marketing Tool: Tailwind

    • Marketing Tool: issuu

    • Marketing Tool: Locals

    • Marketing Tool: Lucidchart

    • Marketing Tool: Patreon

  • 10

    Chapter 10: Networking

    • Networking 101

    • How to Start Networking Today

    • Pitching Cold vs Hot Presentation

    • Networking Example Video

    • Networking Example Explanation

Meet Your Business Consultant

Marketing Consultant

Marinella Yule

After receiving her marketing degree, Marinella worked in a variety of companies in different marketing roles in Boston, Prague, and Montreal. After years of working in an office, she decided to start her own marketing consultancy online. While helping other entrepreneurs bring their brand voice to life, she realized many online entrepreneurs are missing important information and tools and so she decided to create the Build a Business course.